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In these days of accelerating costs and uncertain funding, managing your museum store like a business requires a combination of art (prod...
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Whether you have paid staff, volunteers or a combination of the two, you need to do what it takes to ensure customer engagement. An...
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Retail stores offer several benefits to customers that they cannot get when they shop on the Internet: touching and feeling products, per...
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As store managers, we do it all, so often it’s easiest to avoid difficult conversations, hoping some problems will just go away. But, if...
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That doggie in the window may look cute as a puppy. But, if it doesn’t sell, it grows, the cute factor disappears and it eats...
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In this data-packed webinar you will explore strategies to reach, engage, and convert online consumers in the ever changing social m...
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Ever notice how some people’s ideas seem to carry more weight? You too can be someone whose ideas are valued and who is listened to...
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If you are a current MSA Member, please log in to your member account to pay the member price. Upon purchase, you will receive an...
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The use of popular culture is one of the best strategic partners in the arts and culture marketing world. Using popular culture to help y...
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Pinterest, among all social media, is highly appropriate for Museum Stores. Key demographics, especially females and shoppers, are “in lo...
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