The use of popular culture is one of the best strategic partners in the arts and culture marketing world. Using popular culture to help you gain sales is a great way to bridge your customers with your merchandise. This webinar will help show you ways to leverage what is happening in popular culture to create interest, increase time in store and drive sales. Everything from your promotional materials to your display techniques to your merchandise can be used to connect with customers and develop sales when incorporating popular culture. This strategic sales and marketing approach is something that your entire team can be a part of, as everyone’s collective cultural interests can be tapped into for inspiration.

In this webinar you will:

·        Understand how popular culture is a great tool to gain interest from markets.

·        Learn how to use topical events, television, film, music and art to connect your audience with your merchandise.

·        Ensure that you don’t miss the moment!

Original Broadcast: Thursday, September 18, 2014

Presenter: Lindsay Anvik

Knowledge Standards: Merchandise Planning and Communications

NRP Certificate Credits: 1.0