Pinterest, among all social media, is highly appropriate for Museum Stores. Key demographics, especially females and shoppers, are “in love” with Pinterest and use it to create wishlists, and to share design ideas with friends, families and connections. Pinterest, therefore, can and should be leveraged to reach key demographic shoppers for museum stores. In this practical session, you’ll learn the basics of Pinterest and conceptualize how to use it as a marketing tool.

– Understand Pinterest basics

– See how Pinterest can be used to nurture eWOM (electronic word of mouth)

– Create a calendar of things to pin

Original Broadcast: Wednesday, March 11, 2015

Presenter: Jason McDonald

Knowledge Standards: Communications

NRP Certificate Credits: 1.0