If you are a current MSA Member, please log in to your member account to pay the member price.

Upon purchase, you will receive an email from info@museumstoreassociation with a link to download a PDF.  Download the PDF and use the link contained within to access the session recording.

MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

MSA’S NONPROFIT RETAIL BOOTCAMP 2025

Presenter: Anne Cecil
Panelists: Stuart Hata, Aubrey Herr, Kirsten Parker and Ione Saroyan

Session Description: 
This 3-hour session will let you dive head-first into core nonprofit retail best practices and provide an engaging perspective from industry leaders.

We recommend you purchase the Museum Managers Guide as it is the official textbook for this class.  Purchase the book (link in download).

Professional retail educator, Anne Cecil, will teach MSA Boot Camp again this year. She will focus on the pillars of museum store management inspired by Museum Store Association’s Knowledge Standards to help you get your financial ducks in a row, learn inventory control, leadership and team building, merchandising and customer service.

Anne will teach the nuts and bolts of retail operations in three sections:
· Retail Operations/Management Fundamentals
· Inventory Control & Merchandise Planning
· Realizing Revenue from your Sales Floor

MSA Boot Camp includes a final section: How to advocate for yourself and your store within your institution.  This vital section is a panel of veteran Museum Store Association members: Stuart Hata (Fine Arts Museums of San Francisco), Ione Saroyan (New-York Historical Society), and Aubrey Herr (Morgan Library & Museum). In conversation with Anne Cecil, they will provide insights into their work as nonprofit retail professionals as well as their key takeaways of the benefits of being an active member of MSA. You will learn about metrics you should be tracking, how to use that data to tell your operation’s story, key store marketing strategies including eCommerce, and how to leverage all of the above to advocate for you and your department institutionally.

Knowledge Standards Addressed: 
Merchandise Planning
Visitor Relations
Operations
Financial Management
Human Resources
Marketing & Communications
Technology/E-Commerce
Strategic Management
Visual Merchandising