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IMPACTS Webinar

Becoming Data-Informed: Insights into Working with Data for Museum Stores 

Wednesday, June 18, 2025, 2:00 PM – 3:00 PM ET

Speaker: Colleen Dilenschneider, Managing Partner, IMPACTS Experience

Successful data-informed organizations strive to create strategies informed by market research, basing their decisions not on "I think" guesses and gut feelings but "I know" answers informed by high-confidence data. Given that museum stores play a valuable role in guest satisfaction and engagement, it's important for museum retail professionals to understand not only data around the store itself, but around the overall visitor experience. But there's a lot to being a data-informed leader! In this webinar, Colleen Dilenschneider, founder of IMPACTS Experience and author and publisher of Know Your Own Bone, will break down the basics of becoming a data-informed organization. She will uncover the differences between audience and market research, why it matters for museums, and how pesky cognitive biases can keep our brains from accepting challenging findings. Colleen will share what data-informed organizations do differently that lead to their proven success.

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