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IMPACTS Bundle Educational Webinar

includes: 

Trusted and Credible: A Museum - and Museum Store – Superpower

Wednesday, April 23, 2025, 2:00 PM – 3:00 PM ET

Speaker: Colleen Dilenschneider, Managing Partner, IMPACTS Experience

The research is clear: Americans trust museums even more than the daily newspaper, particularly surrounding issues related to their missions. And as museums become increasingly perceived not just as attractions but as organizations driven by missions that elevate their communities, the museum store offers audiences a critical avenue of support. In anticipation of the upcoming MSA Forward conference, IMPACTS Experience will provide an update on the rising levels of credibility and trust in cultural organizations, how these trends have shifted since the onset of the pandemic in 2020, and - most importantly - what these findings mean for museum retailers looking to further bolster their organizations' reputations as trusted and credible sources of information.

Download includes webinar recording