If you are a current MSA Member, please log in to your member account to pay the member price.

Upon purchase, you will receive an email from noreply@museumstore.site-ym.com with a link to download a PDF.  Download the PDF and use the link contained within to access the session recording.

MSA FORWARD VIRTUAL 2021 Conference Education Session Recording

Improving the Ecommerce Customer Experience. Sponsored by: Narrative Material

Presenter: Lycia Lobo, English Heritage

Knowledge Standards: Customer Relations, Operations

Session Description: Knowing who your online audience are, how they behave and understanding what motivates them is integral to improving your customer's digital retail experience.

This session will share how small changes can drive significant growth to your income and profit, whilst also ensuring your online presence is a natural extension of your physical shop and organization's brand.