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MSA FORWARD VIRTUAL 2021 Conference Education Session Recording

Session Title: Building A Digital Catalogue - Panel

Panelists: Michael Higdon- National Building Museum, Eric Huck-Detroit Institute of Arts , Maria Kwong - Japanese American National Museum, Julie Steiner- Barnes Foundation

Knowledge Standards:
Business Relations
Communication
Operations
Merchandise Planning
Strategic Management
Technology in the Retail Market
Visual Merchandising

During this session attendees will have an opportunity to learn from the panelist about the in's and out's to design and launch a digital catalogue.  Panelist will discuss their strategies for launching a digital catalogue, techniques for marketing a digital catalogue, and design considerations that you will want to know before launching digital catalogue.  Panelist will learn why about why you would do a digital gift guide and how to evaluate if it makes sense for your institution and identify the required commitment, time and resources need to produce a digital catalogue; as well as, specific project step in putting together a digital catalogue for distribution.