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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Opening Keynote: Think Like a Customer, Not Like a Curator
Presenter: Rich Pedott, The Metropolitan Museum of Art
Knowledge Standards: Merchandise Planning, Human Resources, Customer Relations, Communications, Operations, Business Relations, Financial Management, Strategic Management

Museum retail is poised for major revenue-generating success. In order to best serve cultural institutions, museum retailers must implement a unique strategic approach to talent, process, and product architecture, while maintaining relevance and value to the customer.