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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Creating a Strategic Plan for your Museum Store
Presenter: Colleen Higginbotham
Knowledge Standards: Operations, Business Relations, Communications

Every successful business has a strategic plan in place to guide them and keep them from putting time and resources into unproductive or expensive missteps. Understand the need to create a 2-3 year strategic plan for your store that references your museum’s strategic plan for a broad vision, and provides details of the short and long term goals for your store. Steps relating to product development, training and staff development, special shop events, physical store improvements, etc. lets you set first priorities and what you can push off for a few years. Join Colleen Higginbotham from the Chrysler Museum of Art as she relates her journey through the strategic plan process helps you avoid some pitfalls.