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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Closing Keynote Session: Engage Every Age: How to Lead a Generationally Diverse Team

Presenter:

To communicate clearly with each generation in today’s society, you need to understand the political, societal, and technological events that shaped each generation’s core beliefs and values. Once you understand the history, traits, and culture of each generation, you can then better speak each generation’s language, which builds rapport and trust. The result? Higher sales.

In this presentation you will learn:

 The political, technological and societal events that shaped Baby Boomers, Generation X, Millennial, and Generation Z

 Buying habits of each generation, both in-store and online

 How to communicate and build trust with members of each generation

 Sales strategies that work for each generation

A thought leader in the fields of leadership and management development, closing keynote speaker Anne Loehr was named the “Generational Guru” by the The Washington Post for her work on leveraging diversity in the workplace.