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Upon purchase, you will receive an email from noreply@museumstore.site-ym.com with a link to download a PDF.  Download and open the PDF, and use the link contained within to access the session recording.

MSA FORWARD 2018 Conference Education Session Recording

Session Title: Beyond the Name Drop: Product Development that Doesn't Break the Bank
Presenter: Jay Thomson and Ibai Demirdache

Every Museum Store needs to serve its institution’s mission, meet the needs of visitors, and support the institution’s bottom line in a meaningful way. Similarly, every vendor needs to find the right audience for their products in order to succeed. In this session, the presenters will showcase several real-world examples of successes from both sides, and give attendees a proven framework for product development success that avoids profitability-destroying pitfalls.