Looking for ways to create a one-of-a-kind destination? Increase traffic and keep visitors in the store longer? Gain a competitive edge and increase revenues in challenging economic times? Learn how to transform your gift shop into a museum store by extending the museum experience into your store. We’ll explore and discuss how to blur the lines between the museum and retail experience through the integration of interpretive graphics and vignettes, artifact exhibits, special feature areas, archival imagery, interactive displays, etc.

In this webinar, you will learn how to:

·        Brand your store and make it a one-of-kind destination by extending the museum experience into the store to increase visitorship and earned income.

·        Work with the museum staff and the curatorial department to access the tools and resources available to execute this unique approach.

·        Create and implement an “interpretive plan” for your store.

Original Broadcast: Tuesday, May 13, 2014

Presenter: Brian McAlonie

Knowledge Standards: Strategic Management

NRP Certificate Credits: 1.0