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MSA Webinar: Redesigning Your Museum Store

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Description

Assuming the location and size of your store, office, storage and operations areas will not change, this webinar will explore what can be done to increase revenue and enhance the visitor experience. The webinar will focus on flexibility, functionality, and layout and design changes. Although lighting will be addressed, much of the focus will be on the merchandising and display of high-volume, quick-turnover and high-margin products and how to get the customer to linger and concentrate on the products you most want them to see—without spending a lot of money from your store’s budget.

 

In this webinar, you will learn how to:

·        Determine how to decide what to change.

·        Maximize the use of perimeter walls and the cash-wrap.

·        Determine which changes have the biggest potential impact.

·        Implement simple changes to signage that will have a big impact.

·        Determine what kind of ROI you can expect.

 

Original Broadcast: Tuesday, November 4, 2014

Presenter: Andrew Andoniadis

Knowledge Standards: Operations

NRP Certificate Credits: 1.0

Connect, Learn, Do Business

Museum Store Association P.O. Box 3861, Greenwood Village, CO 80155 Ph: (202) 838-3140

info@museumstoreassociation.org