Buying local and supporting local small business has been catching on! Small Business Saturday has more than 3 million likes on Facebook. How can local retailers use this trend to advantage of their stores? This seminar will focus on new ways to promote your business, boost sales and gain exposure in the local market and benefit from the buy local buzz.

Here’s what you’ll learn:

• Understand how the buy local movement has grown to include a wide variety of retailers
• Create a strategy to connect with local buyers and build your brand awareness
• Identify free and low cost resources to help capitalize on the buy local movement

Original Broadcast: Wednesday, May 13, 2015

Presenter: Patti Biro

Knowledge Standards: Strategic Management

NRP Certificate Credits: 1.0