If you are a current MSA Member, please log in to your member account to pay the member price.

Upon purchase, you will receive an email from noreply@museumstore.site-ym.com with a link to download a PDF.  Download the PDF and use the link contained within to access the session recording.

BECOME A MASTER MERCHANDISER: INCREASE SALES WITH EYE-CATCHING DISPLAYS

Original Broadcast: Wednesday, March 5, 2014

Presenter: Miriam Works

Knowledge Standards: Merchandise Planning

NRP Certificate Credits: 1.0

Are you looking for ways to take your store’s visual merchandising to the next level? Want to see how your products can be displayed to their best advantage? Appealing, shoppable displays offer the potential to increase store revenue and engage your visitors more deeply with your institution’s mission. This webinar will walk you through the steps of creating a display, while explaining its underlying visual structure.

In this webinar, you will:

·        Learn to create and execute a visual merchandising plan.

·        Understand basic visual merchandising design principles.

·        Know how to incorporate institutional goals into store merchandising.

·        Understand how to create a plan to maximize revenue per square foot.