If you are a current MSA Member, please log in to your member account to pay the member price.

Upon purchase, you will receive an email from info@museumstoreassociation with a link to download a PDF.  Download the PDF and use the link contained within to access the session recording.

MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

Curating the Museum Store: From Buying to Visual Merchandising for Exhibition - Themed Retail

Presenters: Kacey Cramer

Session Description: 
Using the upcoming LEGO exhibition at The North Carolina Arboretum in 2027 as a case study, this session by Kacey Cramer and Anne Cecil will explore how to align your store’s product offerings and visual presentation with the themes and narratives of a museum exhibition, creating a cohesive and engaging retail experience.

From making strategic buying decisions to merchandising appealing exhibition-related products, Kacey and Anne will include you in the process of selecting and curating items that resonate with visito

rs and strengthen their connection to both the exhibition and the institution’s brand.
Designed for museum store managers and buyers, this workshop features a guided breakout session followed by a group discussion.

Knowledge Standards Addressed: 
Marketing & Communications
Visitor Relations
Financial Management
Operations
Merchandise Planning
Social Media Marketing
Strategic Management
Visual Merchandising