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MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

Anything. Anywhere. All The Time: Product Development in the Multiverse

Presenter: Jay Thomson

Session Description: 
In the multiverse of museum retail, inspiration springs from the heart of the institution’s collections. This session will explore how museum retailers can harness these collections to develop creative, unexpected products that enthrall visitors and reach new audiences. By embracing innovation and pushing beyond traditional retail boundaries, museums can craft items that resonate in surprising and meaningful ways. Attendees will gain insights from real-world examples of successful product development in museums, showcasing how unique collections have led to captivating and marketable merchandise. We’ll delve into practical strategies for transforming your institution’s collections into compelling products that reflect your mission and attract diverse audiences.

In addition to these insights, participants will receive a curated list of creative new resources to support and inspire their product design efforts. This session will provide actionable ideas and tools that museum store managers, product developers, and retail professionals can use to experiment with and enhance their product offerings. Join us to discover how to make your museum’s products stand out in the ever-expanding retail multiverse and engage visitors in new and exciting ways. 

Knowledge Standards Addressed: 
Visitor Relations
Merchandise Planning