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MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

Maximizing Impact with Shelf Talkers: Traditional Techniques and AI-Driven Innovation

Presenter: Anne Cecil

Session Description: 
Shelf talkers have long been a staple of retail merchandising, guiding customers toward key products and promotions. But as technology evolves, so does the potential of this powerful tool.

In this session, we’ll explore both the fundamentals of traditional shelf talkers and how AI-driven innovations are transforming their impact in modern retail. You’ll learn how to design eye-catching, effective shelf talkers that grab attention, communicate key information, and enhance the shopping experience.

We’ll then dive into AI-powered solutions, including dynamic content, personalized messaging, and real-time optimization based on customer behavior and sales trends. From smart shelf talkers with digital displays to predictive analytics that tailor recommendations, we’ll cover how to harness AI to take your shelf talkers to the next level.

Join us to discover practical strategies for integrating AI into your merchandising efforts and explore how the combination of tradition and technology can boost engagement, increase sales, and create a more personalized retail experience. This session is perfect for retail managers, visual merchandisers, and anyone looking to stay ahead in the evolving retail landscape.

Knowledge Standards Addressed: 
Marketing & Communications
Technology / eCommerce
Visual Merchandising