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MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

Mastering Product Media Strategies for Retailers and Vendors

Presenter: Bradley Platz

Product media today extends beyond just photos—it encompasses visualizations, videos, models, and multiple views that bring products to life online. Whether you manage a museum store, wholesale custom products, or oversee a brand, presenting your media beautifully and effectively is essential.

This session will explore practical ways to create compelling product media, featuring cost-effective tools such as light tents, turntables, softboxes, and color cards. We’ll demonstrate how easy it is to create engaging video content using just a smartphone, along with other practical tips for enhancing your products’ media presence online.

Additionally, we’ll take a closer look at optimizing images for the web, with a specific focus on metadata. Metadata improves searchability, protects intellectual property, and ensures proper attribution for copyrighted artworks featured on custom products. You’ll learn how to incorporate metadata seamlessly into your media workflow to safeguard your content and enhance online discoverability.

Attendees will also receive Co-Curator’s “Product Media Guide”—a cheat sheet developed through extensive e-commerce projects. It includes recommended image sizes, aspect ratios, file formats, and other best practices for optimizing product images and media for the web, along with a breakdown of key metadata fields and alt-text tips to simplify your workflow. 

Knowledge Standards Addressed: 
Marketing & Communications
Technology / eCommerce