If you are a current MSA Member, please log in to your member account to pay the member price. Upon purchase, you will receive an email from info@museumstoreassociation.org with a link to download a PDF. Download the PDF and use the link contained within to access the session recordings.
IMPACTS Bundle Educational Webinar
includes:
Part 1: Trusted and Credible: A Museum - and Museum Store – Superpower
Wednesday, April 23, 2025, 2:00 PM – 3:00 PM ET
Speaker: Colleen Dilenschneider, Managing Partner, IMPACTS Experience
The research is clear: Americans trust museums even more than the daily newspaper, particularly surrounding issues related to their missions. And as museums become increasingly perceived not just as attractions but as organizations driven by missions that elevate their communities, the museum store offers audiences a critical avenue of support. In anticipation of the upcoming MSA Forward conference, IMPACTS Experience will provide an update on the rising levels of credibility and trust in cultural organizations, how these trends have shifted since the onset of the pandemic in 2020, and - most importantly - what these findings mean for museum retailers looking to further bolster their organizations' reputations as trusted and credible sources of information.
Part 2: Becoming Data-Informed: Insights into Working with Data for Museum Stores
Wednesday, June 18, 2025, 2:00 PM – 3:00 PM ET
Speaker: Colleen Dilenschneider, Managing Partner, IMPACTS Experience
Successful data-informed organizations strive to create strategies informed by market research, basing their decisions not on "I think" guesses and gut feelings but "I know" answers informed by high-confidence data. Given that museum stores play a valuable role in guest satisfaction and engagement, it's important for museum retail professionals to understand not only data around the store itself, but around the overall visitor experience. But there's a lot to being a data-informed leader! In this webinar, Colleen Dilenschneider, founder of IMPACTS Experience and author and publisher of Know Your Own Bone, will break down the basics of becoming a data-informed organization. She will uncover the differences between audience and market research, why it matters for museums, and how pesky cognitive biases can keep our brains from accepting challenging findings. Colleen will share what data-informed organizations do differently that lead to their proven success.
Download includes webinar recordings
