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MSA FORWARD 2025
May 5-9, 2025
Educational Session Recording

The Milwaukee Art Museum Store Remodel & Expansion: A Case Study

Presenter: Karen Brandolino

Session Description:

This presentation will walk through a brief history of the Milwaukee Art Museum Store, the thought process of the new location and expansion and why we chose Opto as our design/fixture partner. It will showcase the challenges we faced and the process of how we overcame them to create a beautiful and functional new space for the store, giving it a custom look without a custom price tag. The presentation will include other Opto projects in a variety of museum types to demonstrate how while using a handful of systems for the structure of their fixtures, they can create a custom look for museums large and small compatible with the ambiance of the institution. This is a must-see presentation for museum stores of all types and sizes who are considering updating their space.

Knowledge Standards Addressed:

Marketing & Communications

Visitor Relations

Operations

Merchandise Planning

Strategic Management

Visual Merchandising