If you are a current MSA Member, please log in to your member account to pay the member price.

Upon purchase, you will receive an email from info@museumstoreassociation with a link to download a PDF.  Download the PDF and use the link contained within to access the session recordings.

MSA FORWARD 2024
May 15-19, 2024
Educational Session Recording

RETAIL RESPONSIBLY

Presenter: Ryan Schraffenberger

Session Description:

This session will help educate buyers to make good decisions that will help reduce waste and make the world a much better place. The definition of sustainability is: “the ability to continue or be continued for a long time and the use of natural products and energy in a way that does not harm the environment.” When we think of sustainability in these terms, it tends to move us to observe things differently. We will review a process which will provide a long-term, greener outlook on businesses, helping future generations live more comfortably. In this session, we will examine the methodology of buying with the 4 W’s to identify sustainable products. Discussions in this session include-- Fast Fashion and when it makes sense; the importance of “quality over quantity”; how products are made and how to make sure they are produced ethically. There will be conversation on how to run a green business and what that means to you. Special focus will be given to who is doing this well and how we can follow in their footsteps.

Knowledge Standards Addressed:

Marketing & Communications Operations Merchandise Planning Boot Camp