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MSA FORWARD 2024
May 15-19, 2024
Educational Session Recording

MEMBERS WITH BENEFITS: OPTIMIZING THE ONLINE MEMBER EXPERIENCE
THROUGH PERSONALIZATION AND DISCOUNTS

Presenter: Bradley Platz

Session Description:

In line with MSA's Knowledge Standards, this is an unmissable opportunity for those eager to excel in eCommerce and online retail landscapes. Join Bradley Platz, a seasoned professional in eCommerce and cultural retail, as he unveils key strategies designed to engage your members in your online store and across digital channels. Topics in this session include member discounts; member authentication; personalized experiences for members; member-specific promotions and exclusive benefits like early access, bundles, up-sells, shipping discounts; and more. As the founder of Co-Curator, Bradley has collaborated with cultural giants and startups alike, optimizing their online storefronts. In this presentation he'll share insights tailored to help drive revenue and repeat purchases through member discounts, personalization, integrations, and technology.

Knowledge Standards Addressed:

Marketing & Communications Social Media Marketing Technology / eCommerce