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MSA FORWARD 2024
May 15-19, 2024
Educational Session Recording

HIGHLIGHTS FROM THE MSA CUSTOMER WEBINAR SERIES 2023-2024

Presenter: Anne Cecil

Session Description:

This session will reinforce key takeaways from each of the 3 webinars presented during the 2023-2024 series, From Want to Purchase: Analyzing Customer Desires, Motivations and Decision Making

· Four key shopping motivations

· How to leverage shopping motivations in terms of product placement and customer journey

· Eight stages of customer information processing

· Using in-store display to attract attention, communicate possibilities, get product you want to feature into the customer decision making process

· Understanding the store’s role in customer selection

· Curating assortments that distill choices down to the “best” for your customer archetypes

Knowledge Standards Addressed:

Merchandise Planning Technology / eCommerce Visual Merchandising Boot Camp