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MSA FORWARD 2024
May 15-19, 2024
Educational Session Recording

AI APPLIED: ESSENTIALS FOR YOUR MUSEUM STORE

Presenter: Melody Caban

Session Description:

Discover the transformative potential of artificial intelligence (AI) in optimizing museum store operations, freeing up your valuable time to do work that makes an impact. In this presentation, you'll delve into an introduction to AI, discerning what it is and what it isn't, and introducing free tools you can use for your museum store. Gain valuable insights into the power of AI-generated prompts, which can serve as creative catalysts for your social media content, e-commerce strategies, merchandise descriptions, and overall customer experience. Unlock how AI-driven technologies can streamline processes, elevate your store's offerings, and help your professional development by broadening your knowledge base.

Knowledge Standards Addressed:

Marketing & Communications Social Media Marketing Technology / eCommerce Boot Camp