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MSA FORWARD 2023
May 17-21, 2023
Educational Session Recording

Win the Whole Visit - Liam Darbon, Tate

Presenter: Liam Darbon

Knowledge Standards: Merchandise Planning;Visitor Relations;Marketing & Communications;Technology;Boot Camp

Session Description: How do you create an omnichannel strategy that deepens your audiences engagement, drives loyalty and supports your financial sustainability? This session will explore Tate's 'win the whole visit' strategy, specifically focusing on multi-channel bundling and a case study of Yayoi Kusama's exhibition at Tate Modern, London.