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MSA FORWARD 2023
May 17-21, 2023
Educational Session Recording

Elevate Your Online Store and Increase Customer Retention

Presenter: Bradley Platz

Knowledge Standards: Operations;Financial Management;Marketing & Communications;Technology;Strategic Management;Boot Camp

Session Description: This session will cover how to elevate your online store and will provide key takeaways on growing your online presence without ad spend. The session will mainly focus on Shopify optimization including apps and themes, but will also cover cross-platform tools for increasing revenue through payments, subscription, marketing and "commerce focused" design. We'll also discuss common key performance indicators  and benchmarks, the importance of building a roadmap and using data to continue improving your online store over time.