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MSA FORWARD 2023
May 17-21, 2023
Educational Session Recording

Curated Retail: Creating Successful Product Assortments & Visual Displays

Presenter: Kacey Bengtson

Knowledge Standards: Merchandise Planning;Strategic Management;Boot Camp

Session Description: The focus of this presentation it to learn how to create successful product assortments and impactful visual displays. Choosing the right products is so much more than "Will this sell?" The products need to tie to the institution and also fit the aesthetic of the store. Great visual displays are first built with great products. Learn how to choose products that add to your store's aesthetic and help tell a story to the customer. Then, learn how to display those products in a way that will inspire the customer and increase sales.   The relationship between product curation and visual merchandising is an important one. There is a lot to consider when buying products and choosing how to display them.