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MSA FORWARD 2023
May 17-21, 2023
Educational Session Recording

Demystifying SEO & Site Speed for Online Retailers

Presenter: Bradley Platz

Knowledge Standards: Operations;Technology;Boot Camp

Session Description: This session will break down the most recent search engine optimization guidelines and cover best practices for your online store in simple terms. Site speed will also be covered and practical tips and tools will be shared for optimizing your images and metadata. The session will allow attendees to develop a greater understanding of how site speed affects SEO and organic product discovery. The goal is to share free resources, identify easy wins (correct simply mistakes) and provide actionable advice to increase your organic traffic.