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MSA FORWARD 2023
May 17-21, 2023
Educational Session Recording

Product Development Hacks for the Museum Professional

Presenter: Alain Frank

Knowledge Standards: Merchandise Planning

Session Description: Are you a museum professional responsible for single-handedly overseeing all aspects of your store's product development? Maybe you have some help, from an in-house designer, an editor, or a photo studio. If only they would respond to your email when you had a quick question! Now is your chance to get the answers for yourself to all your design, pre-press, and production questions related to product development.  This session will give you the insights you need to improve your product development process. Learn both fundamentals and some clever hacks from Alain Frank with his over 20 years of experience working at museums developing merchandise lines for branded product, permanent collections, and blockbuster exhibitions. Topics covered include reviewing basic terminology and concepts, building your product development toolkit, establishing a workflow, and production hacks to help you get more out of each project. Geared mainly toward buyers doing their own product development at smaller institutions who want to better understand the technical side of everything from design, to pre-press, to production, and how that knowledge will then in-turn help speed turnarounds, improve quality, and reign in costs on all their projects. After this session, you'll know the answer to your product development questions- even if your colleagues don't get back to you.