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MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings

Let's Talk Museum Store Sunday – The Next Five Years

Presenters: Susan Tudor, Director of Retail Operations, Cummer Museum of Art & Gardens,  Jill Fenwick, CEO, Association for Cultural Enterprises,  Stuart Hata, Director of Retail Operations, De Young/Legion of Honor Fine Arts Museums of San Francisco,  David Graveen, Ringmaster / Museum Nerd, Popcorn Custom Products
Knowledge Standards: Merchandise Planning, Visitor Relations, Marketing & Communications, Strategic Management

Session Description: Since its inception in 2017, Museum Store Sunday, the international advocacy event of museum retail and museum stores, has grown into a global event that informs the public about the value and importance of shopping at and directly supporting museum and other cultural nonprofit institutions. Learn how this amazing progression transformed the public’s perception of museum stores and shops over the past five years and how the next five years are envisioned to make Museum Store Sunday an essential celebration in every community around the world. Gain insights and discover how you can participate in growing Museum Store Sunday during the next five years.