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MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings

Retail Secrets of Ecommerce Merchandising

Presenter: Taylor Daniel, Ecommerce Business Coach, FOMO agency
Knowledge Standards: Merchandise Planning, Marketing & Communications, Technology

Session Description: Merchandising in the digital realm can be tricky; there are many aspects of merchandising in the physical world that are difficult to translate to an online store. But, with some thoughtful strategies, digital tactics, and leveraging modern technology, your omni-channel brand can connect with customers far beyond the reach of your physical museum. In this session, you'll get a high-level overview of the 5 pillars of ecommerce merchandising, with a particular focus on: Performance - Understanding KPI results, competition, & market trends Planning - Setting targets, big ideas, & managing product categories Presentation - Site navigation, product placement, product titles & descriptions, getting store traffic through SEO, events, & promotions