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MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings

Strategic Leadership for Museum Store Professionals

Presenters: Elizabeth Price, Executive Director, Museum Store Association Jeffrey Arnold, President, Leading Associations
Knowledge Standards: Merchandise Planning, Operations, Strategic Management

Session Description: In this session, you’ll learn the importance of strategic planning and your role in it, as well as how to lead strategically. While having a strategic plan is a great idea, thinking and acting strategically in your role is even more important to your personal value proposition to your organization. Strategic leadership will help you not only be more effective on the job but help position the museum store to better advance the strategic aims of your institution. In this interactive session, you’ll learn how to: Think and act strategically in your role as a museum store professional Align your store’s plans and strategies with the museum’s overall strategic aims Apply 5 principles of strategic leadership