If you are a current MSA Member, please log in to your member account to pay the member price.
Upon purchase, you will receive an email from info@museumstoreassociation with a link to download a PDF. Download the PDF and use the link contained within to access the session recording.
MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings
Copy Right
Presenter: Alan Oppenheimer, Chief Wizard, 1000Museums powered by Art Authority
Knowledge Standards: Merchandise Planning, Financial Management, Marketing & Communications, Technology, Strategic Management
Session Description: When do you have a copy right, and when don’t you? Copyright is a complex and not well understood subject, but an important one to museums looking to increase the exposure of and potentially monetize their collections, as well as enhance their patrons' experience through retail stores and catalogs. Copyright is also critical to the artists who create the works that go into those collections. One of the main things to understand about copyright (and your copyrights) is that owning a work of art does not necessarily mean you own the copyright to that work. Copyright initially resides with the work’s creator, but can be transferred, deeded (through a will) and licensed. It also expires. When a copyright expires (often but certainly not always 70 years after the death of the artist), the right to copy and make derivatives of the original work becomes part of the public domain and is owned, literally, by all of us. But during what timeframe a copyright is valid, and what copy rights a copyright does and does not grant (or prohibit) are all important, complex, poorly understood questions. This session will help you answer those key questions and more, such as: • Why should there be copyrights at all? • What counts as a copy versus a new work of art? • What is “fair use” and how do I take advantage of it? • How do I obtain the right to reproduce works of art my museum owns, or is exhibiting? • What the heck is an NFT (non-fungible token) and why should I care?
