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MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings

Subscriptions and Marketplaces: the Future of Ecommerce?

Presenter: Thomas Dykes, Association for Cultural Enterprises
Knowledge Standards: Technology, Marketing & Communications, Strategic Management

Session Description: In this presentation, Tom Dykes from the Association for Cultural Enterprises, talks about how this British organization is creating a new ecommerce site, thruu.co.uk, to support the cultural sector in the UK. Thruu is a brand-new marketplace for subscription boxes, exclusively from cultural venues, launching later in 2022. But this is more than ecommerce, it's about how can we attract new and more diverse audiences via online content and challenging the image people have about museums and heritage. Find out about: - why subscriptions and marketplaces are growing in importance online - how cultural organizations can take advantage of this new route to market - the halo effect, and what this means about increasing engagement with new audiences