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MSA FORWARD 2022
May 18-22, 2022
Educational Session Recordings

Product Development - Picking the Right Image

Presenters: Joshua A. Bach, Owner/Designer, Josh Bach Limited David Howell, Designer, David Howell & Company Phil Zuckerman, Publisher, Applewood Books
Knowledge Standards: Merchandise Planning, Marketing & Communications, Strategic Management

Session Description: With over 40 years of experience on this panel, this session will evaluate the winners and losers in the over 10,000 designs created by the panelists' companies. What makes a product have legs and sell well for years? What do the stinkers have in common? How do different products have different design needs? What is the role of packaging and displays? What you should expect from a vendor if you do custom design work. How to evaluate your collection. The role of other departments in successful museum store product development. Session Objectives: Objective #1: Winners and losers in product development Objective #2: What is iconic about your museum Objective #3: The role of packaging Objective #4: How to make product local. Objective #5: The joy of getting it right