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Upon purchase, you will receive an email from noreply@museumstore.site-ym.com with a link to download a PDF.  Download the PDF and use the link contained within to access the session recording.

MSA FORWARD VIRTUAL 2021 Conference Education Session Recording

Selling in an Age of Pandemic... and Beyond! Best Practices for Creating an Online Store. Sponsored by Nina J. Design Studios

Presenter: Jay Thomson, Chrysler Museum of Art

Knowledge Standards: Communication, Financial Management, Human Resources, Operations, Strategic Management

Session Description: Many small to medium-sized museums still don’t have an online platform for their Museum Store. If you’re one of them, you may be wondering how to get started and what steps to take. In this 45-minute session, we’ll discuss best practices and pitfalls before you launch, as well as post-launch operational standards.  If you’re tasked with creating a way to make online sales for your store, but you’re not sure how to get started, this session is for you. Since every eCommerce platform differs, and every store does things a little differently, we won't get into the nuts and bolts here, but you will gain an effective strategy for launching (or re-launching) your online shop.