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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Working with Online Influencers (Presented by MSA NEXT)
Presenter: Luke Vaillancourt

One of the top marketing trends for 2018 is working with online influencers. Not surprising really as they have been shown to have 11x more ROI than traditional digital marketing. What’s more, 40% of consumers have reported purchasing an item after seeing an influencer talk about it on social media. It’s time for museums and their stores to break into this trend and start leveraging the power of influencer marketing. This session will cover all the basics of working with influencers and provide some unique ideas of how to make this work for every type of museum.

This session will cover:

 Who are influencers and why should we care?
 What platforms are influencers using?
 How do influencers work with and promote products?
 How to reach out to the right influencers.
 Ideas on how museums could create unique partnerships with influencers.