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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Store Metrics & KPI's: Telling your Story Through the Numbers
Presenter: Tracy Cude and Andrew Andoniadis

"Run it like a business" has long been a description of an overarching way to maximize museum store revenue. Establishing meaningful goals, compiling data, measuring Key Performance Indicators and reporting progress to senior management is a critical part of this process.