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MSA FORWARD 2018 Conference Education Session Recording

Session Title: Shine Bright Like a Diamond
Presenter: Angela Colasanti of Viela LTD

In many museum stores, jewelry is one of the leading product sales categories. Patrons purchase jewelry at museums for many reasons… some want a tangible memory of their day; some purchase a gift for a loved one, and others collect pieces from a particular designer. This workshop will ask participants to take a critical look at how they sell, merchandise, display, and package jewelry in museum stores and cultural institutions. Participants will learn how to use sales strategies, customer engagement and creative merchandising to increase revenue from jewelry sales.

Angela will be joined by Maureen Baughman of the Calvert Marine Museum and Michael Guajardo of the Virginia Museum of Fine Arts. They will each share ideas for how to sell and merchandise jewelry and how to create events designed to engage patrons.