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Upon purchase, you will receive an email from noreply@museumstore.site-ym.com with a link to download a PDF.  Download and open the PDF, and use the link contained within to access the session recording.

MSA FORWARD 2018 Conference Education Session Recording

Session Title: Public Relations Strategies for Museum Retailing
Presenter: Marisa Jones Issa and Erik Perez/HelloPR

Have you tried to use PR to increase editorial visibility for your organization but don’t know how to maximize your efforts? Navigating the editorial and PR worlds can be challenging. Public Relations experts Erik and Marisa will help you understand behind-the-scenes realities of PR and how it can work for your organization. Through expert tips, strategies and the “Do’s” and “Do Not’s” of PR, this workshop will give you specifics on how, when and to whom to promote your organization to secure editorial coverage for products, in-store initiatives, and store events.