Today’s female shopper controls more than 80% of the purchasing decisions—but it is not business as usual for these shoppers. This session will explore consumer research that highlights the “purse-i-nality traits of today’s female shopper and WHY she buys is more important than WHERE. Did you know that the easiest way to show support of a cause or institution is to make a retail purchase? Strategies, tips and ideas are shared that you can use with women across all demographic categories.

In this webinar, you will:

·        List three key factors that influence a woman’s purchase

·        Describe how retail purchases relate to philanthropy

·        Review key strategies to tap into the emerging women’s demographic buying power

Original Broadcast: Wednesday, January 14, 2015

Presenter: Patti Biro

Knowledge Standards: Customer Relations

NRP Certificate Credits: 1.0