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MSA FORWARD 2019 Conference Education Session Recording

Session Title: Creating an Experience for Your Customer

Presenter: Susan Benjamin; Founder, True Treats Candy

Knowledge Standards: Communications, Customer Relations, Merchandise Planning

Buying is typically a matter of walking through a store, looking at merchandise and, if all goes well, buying something. But entering a museum gift store should be as engaging and, even, riveting, as the exhibits. Even more, it will drive them to the Web site and other follow-on purchases. To achieve this entails low-to-no cost strategies outlined in the session from telling product stories to creating a visceral, hands-on display. These ideas are based on research indicating why people buy, what input triggers specific responses and more...All while upholding the professionalism of a museum environment.