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MSA FORWARD 2019: Balancing Commemoration and Commercialization

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MSA FORWARD 2019 Conference Education Session Recording

Session Title: Balancing Commemoration and Commercialization: Interpreting Death in Museum Stores

Presenter: Vincent Jacot; Founder, Historiart

Knowledge Standards: Customer Relations, Merchandise Planning

After decades of being underutilized by museum administrators, museum stores are increasingly being revitalized as extensions of their institution. This trend, while all around beneficial for most institutions, provokes a pre-existing tension spaces that interpret death operate under; the need to balance commemoration and commercialization. This presentation will use real world examples to illustrate how store design and inventory can impact a visitor’s experience at these spaces. It will also offer attendees some strategies to better balance commemoration and commercialization in their spaces.