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MSA FORWARD 2019 Conference Education Session Recording
Session Title: Balancing Commemoration and Commercialization: Interpreting Death in Museum Stores
Presenter: Vincent Jacot; Founder, Historiart
Knowledge Standards: Customer Relations, Merchandise Planning
After decades of being underutilized by museum administrators, museum stores are increasingly being revitalized as extensions of their institution. This trend, while all around beneficial for most institutions, provokes a pre-existing tension spaces that interpret death operate under; the need to balance commemoration and commercialization. This presentation will use real world examples to illustrate how store design and inventory can impact a visitor’s experience at these spaces. It will also offer attendees some strategies to better balance commemoration and commercialization in their spaces.