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MSA FORWARD 2019 Conference Education Session Recording
Session Title: On Target: Taking the Guesswork out of Exhibition Catalogue Sales
Presenter: Tim Neidert, Book & Media Manager, Fine Arts Museums of San Francisco; Don Henderson, Senior Buyer, National Gallery of Art; Marie du Vaure, Book Buyer, J. Paul Getty Museum; Tim Niedert, Book & Media Manager, Fine Arts Museums of San Francisco; Kieran Whitworth, Manager of Book Buying, Imperial War Museums
Knowledge Standards: Merchandise Planning, Strategic Management
Exhibition catalogues occupy a singular position of importance in museum retail, providing the greatest opportunity for revenue while also directly fulfilling the educational mission of our institutions. Catalogues also pose the greatest challenge, requiring a high level of strategic planning to maximize the highly profitable, but short-lived opportunities presented by special exhibitions while minimizing inventory investment and leftovers. A panel of museum store book buyers will discuss these issues and help equip attendees with the necessary tools to confidently develop their own effective sales and management strategies.