The 2018 MSA Retail Industry Report provides benchmarks and insights that enable nonprofit retail professionals and institutions to make smart business decisions and maximize sales in museum stores. It includes hundreds of pages of actionable information and over 200 tables, including comparisons by geography, size, gross sales and museum type against which you can compare your own store.
Each purchase comes with a digital PDF copy of the report (not for distribution) and a mailed hard copy. A link to the digital copy will be emailed upon purchase, MSA staff will mail out the hard copy within one week of purchase.
Non-Member Price: $450.00
Member Price: $300.00 (must log into member account to receive member rate)
Institutions who participated in the study are eligible for special pricing; please contact MSA at 202-367-1106 or firstname.lastname@example.org for more information.