2025-2026 Webinar Series: Thinking Outside the Shelves: Turning Challenges into Opportunity presented by Anne Cecil of ONO.

Unlock fresh perspectives and practical strategies to tackle retail merchandising challenges head-on. This series explores three powerful creative approaches—Design Thinking, SCAMPER, and Reframing—that will help you innovate product placement, store layout, and shopper engagement. Learn how to transform obstacles into opportunities that drive sales and enhance customer experience. 

Webinar Three: “Reframing — Shift Perspectives to Unlock Retail Solutions”

Sometimes the biggest breakthroughs come not from new tools, but from seeing old problems in a completely new light. In this webinar, you'll learn the powerful technique of reframing — the art of shifting perspectives to redefine retail challenges and uncover creative, effective solutions.

Reframing helps retailers break free from conventional thinking and move beyond “we’ve always done it this way.” By learning to ask different questions, see from the customer’s point of view, or flip a problem into an opportunity, you’ll unlock innovative strategies that can revitalize everything from merchandising and staffing to customer experience and operations.

February 11, 2026
3:00 PM Eastern Time (US and Canada)

Zoom link in confirmation email

BROUGHT TO YOU BY THE MSA EDUCATION ADVISORY GROUP

MSA is dedicated to your professional growth and career development. Learning experiences such as conference sessions, Museum Store magazine, and industry publications have helped members understand the array of elements and intricacies in the nonprofit retail field. MSA is committed to expanding your learning options by diving deeper into the topics and issues that matter most.

For more recorded webinars - click here.

Questions? Carla Camacho, education@museumstoreassociation.org