2025-2026 Webinar Series: Thinking Outside the Shelves: Turning Challenges into Opportunity
presented by Anne Cecil of ONO.

Unlock fresh perspectives and practical strategies to tackle retail merchandising challenges head-on. This series explores three powerful creative approaches—Design Thinking, SCAMPER, and Reframing—that will help you innovate product placement, store layout, and shopper engagement. Learn how to transform obstacles into opportunities that drive sales and enhance customer experience. 

Webinar One: “Design Thinking — Human-Centered Retail Innovation”

In today’s evolving retail landscape, success lies in truly understanding your customer — not just what they buy, but how they feel, behave, and navigate your space. This webinar introduces Design Thinking, a problem-solving framework rooted in empathy, creativity, and iteration, to help retailers reimagine their stores from the shopper’s point of view.
We’ll explore how applying this human-centered approach can transform everything from store layouts and product curation to signage, service touchpoints, and merchandising strategies. You'll learn to identify hidden pain points, uncover unmet needs, and prototype innovative solutions that increase engagement and drive conversion.

August 27, 2025
3:00 PM Eastern Time (US and Canada)

Zoom link in confirmation email

BROUGHT TO YOU BY THE MSA EDUCATION ADVISORY GROUP

MSA is dedicated to your professional growth and career development. Learning experiences such as conference sessions, Museum Store magazine, and industry publications have helped members understand the array of elements and intricacies in the nonprofit retail field. MSA is committed to expanding your learning options by diving deeper into the topics and issues that matter most.

For more recorded webinars - click here.

Questions? Carla Camacho, education@museumstoreassociation.org